In the environment where by tech CEOs typically keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that few dare to tread. Given that the co-founder and CEO of Scentbird, among the list of major fragrance membership companies in North America, Mariya has established herself to get a forward-considering enterprise chief. But outside of her good results in the company environment, she has also emerged to be a spiritual tutorial and intuitive Trainer, a transformation she shares overtly through her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova Just about the most unconventional—and persuasive—figures in the fashionable entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s small business career took flight in 2014 when she co-founded Scentbird, an organization intended to make designer fragrances additional obtainable via a every month membership product. Modeled just after Netflix, but for perfume fans, Scentbird immediately turned a go-to System for fragrance discovery. Less than her Management, the corporation grew to provide around seven-hundred,000 subscribers, offering usage of much more than 800 fragrances from important world models.
With a solid foundation in brand name technique, supply chain logistics, and marketing and advertising, Mariya successfully captivated enterprise capital, participated within the Y Combinator accelerator, and helped Scentbird scale into a $100M+ profits company. She afterwards expanded her portfolio with Deck of Scarlet, a attractiveness model, and Drift, a car or truck fragrance business.
But even though her status while in the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that could soon spill into the general public eye.
The Awakening: A Change to Spirituality
Close to 2018, Mariya expert what she described as a spiritual awakening. This inner evolution influenced her to dive into metaphysics, Strength do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she began creating content material that can help others check out their own consciousness, ultimately launching her YouTube channel “This can be Mariya.”
The channel, which now has in excess of a hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul healing techniques, chakra work, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personal. She invites her viewers to connect with by themselves, the divine, along with the unseen energies that condition our each day life.
Her followers frequently describe her written content as transformative, and she has cultivated a deeply loyal spiritual audience as a result of regular engagement and authenticity.
Controversy at the Crossroads of Identity
Even though quite a few have embraced Mariya’s dual identification, Some others have lifted eyebrows—specifically as her metaphysical beliefs are becoming additional publicly seen. In 2024, a feature from the Small business of Vogue spotlighted The stress involving her roles to be a tech CEO in addition to a spiritual Trainer.
Several of Mariya’s statements—for instance opinions on alternative therapeutic, extraterrestrial beings, and controversial views scentbird ceo on historic figures—sparked backlash from buyers, influencers, and in some cases former collaborators. Quite a few splendor influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social networking community forums debated the appropriateness of her beliefs in relation to her Management posture inside a mainstream brand name.
In reaction, Mariya clarified that her spiritual teachings are personal and supplied underneath her initial name only, deliberately separated from her Skilled identification. Yet the controversy opened up a broader dialogue about no matter whether general public figures can—or should really—compartmentalize their beliefs in the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While numerous founders attempt to take care of an image of neutrality, she has selected to show up as her comprehensive self. This volume of transparency is often both of those magnetic and polarizing.
On a person hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an market frequently centered solely on scale and strategy. On another, her outspokenness about spiritual subject areas invites scrutiny, particularly in an period when on the web material can promptly go viral and provoke powerful reactions.
Still, Mariya’s strategy speaks into a further cultural change. As more people examine wellness, consciousness, and private development, figures like her—who bridge the spiritual and materials worlds—may perhaps become far more common, not considerably less.
Businesswoman. Mystic. Influencer.
Besides jogging her providers and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, offers personal channeling sessions, sells spiritual tools, and it has even printed a guide titled seventy two Keys to Manifestation. She’s in essence designed a parallel business from the spiritual Room—fully separate from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand, like her magnificence brand name, is world, polished, and knowledge-pushed. It’s clear that Mariya applies a similar level of concentration and creative imagination to the two spheres of her everyday living. Regardless of whether leading a team of builders or channeling divine Electricity for the guided meditation, she delivers with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises crucial questions about identification, leadership, and general public everyday living. Can a tech CEO also be a mystic? Should business leaders share their individual beliefs with the general public? What comes about when Those people beliefs challenge common norms?
Regardless of the responses, Mariya continues to walk her route unapologetically. She represents a new generation of entrepreneurs—types who aren’t frightened to generally be sophisticated, spiritual, and multidimensional. Her boldness might Price tag her some partnerships, but Additionally, it earns her admiration from individuals that value real truth more than conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means being a CEO. She’s redefining what this means to become entire.
Mariya Nurislamova life for the intersection of logic and instinct, company and spirit, Management and vulnerability. Her story is usually a Daring testament to living authentically, regardless if that authenticity includes danger. As she proceeds to increase her dual empire—each earthly and cosmic—she invitations us all to consider what it means to lead with soul.
Whether or not you see her like a visionary or perhaps a provocateur, another thing is definite: Mariya Nurislamova is just not worried to break the mildew.